PLÁTANO DE CANARIAS – PLÁTANO ES NAVIDAD

Art direction and production design for the Christmas TV campaign of Plátano de Canarias.

The goal was to update the previous campaign by setting it in the Christmas season, while maintaining the color palette and irreverent tone to preserve visual continuity, but adapting it to a festive aesthetic.

Agency: Pingüino Torreblanca / Production: Isola / Director: Paul Stein / Producers: Gonzalo Boronat & Gerard Rodríguez / Production Managers: Anabel Ahedo & Borja Aracil / Production Assistant: Claudia Benedí / Focus Puller: Jaume Verdú / DOP: Alex Pizzigallo / 1st AC: Clara Niclós / Studio & Lighting: Pasarela / Gaffer: Víctor Jonis / Electricians: Xavier Nacher, Javier Boix, Alexander Max & Jose del Barrio / Art Direction, Production Design & Set Design: Súper Fuerte / Construction & Props: Zoltart / Stylist: Aurora Canós / MUAH: Elena Monterde / Casting: Tropical Casting / Camera Rental: Polo Rental / Still Photography: Paraiso / Editing: Omar Hachemi / Color Grading: Mario Lorente / VFX: David Rodriguez / November 2024