CONSUM – CHEQUE CRECE

Direction for the TV and digital campaign for Consum, ‘Cheque Crece’.

The objective was to clearly and accessibly communicate the benefits of being a supermarket member: a system where discounts are accumulated with every purchase.

The campaign was developed across two TV spots and digital pieces, approached through humor and supported by a pop art direction aligned with the brand’s identity. Through slightly caricatured situations, the message is conveyed in a visual and straightforward way.

Agency: Way / Production: Isola / Director: Súper Fuerte / AD: Gonzalo Boronat / Producer: Gonzalo Boronat & Javi Polo / Production Manager: José Julio / Production Coordinator: Anabel Ahedo / DOP: Nacho Toledo / 1st AC: Borja Vázquez / 2nd AC: Rubén Monteagudo / Video Assistant: Santi Liern / Art Direction: Javi Rivas / Art Assistans: Ana Azuela & Paula Real / Prop Assistant: Óscar Gonzalvez / Gaffer: Alberto Gutierrez (Llumm Studios) / Electricians: Diosman Manzano, José Del Barrio & Xavi Nacher / Grip: Jaime Film Service / Sound: Roberto Arjona / MUAH: Elena Monterde / Stylist: Aurora Canós / Runner: Gema Prieto / Production Assistans: Ariadna Molina & Clara Torrent / Editing: Héctor Sanchis / Sound Design: Andrey Francés / Color Grading: Mario Lorente / VFX: La Cueva / Still Photography: Paraiso / February 2026