GARVALÍN – UNSCRIPTED

Art direction and Production Design for the ‘Unscripted’ campaign by the children’s footwear brand Garvalín.

The goal of the campaign was to present three conceptual footwear models designed by children: a pair of sneakers inspired by the visual universe of playgrounds, called ‘Playtime’; another pair inspired by the jungle, ‘Wild’; and a third pair inspired by space, ‘Voyager’.

With a cartoonish and minimalist tone, and to achieve visual continuity in the sets, we took into account the characteristics of each pair of shoes when designing the three sets.

Agency: Utopicum / Production: Montaña Studio / Director: Blas Martí / AD: Sergio Hernández / Executive Producer & Production Manager: Álvaro Lagos / Production Supervisor: Candela Martínez / Production Assistants: Gema Prieto, Noelia Martín, Vicente Sais & Víctor Gracia / DOP: Jesús Ponce / Camera Assistants: Mario Aparicio & Pablo Martínez/ Filmmaker: Javier Ceres / Lighting: José del Barrio / Gaffer: Llumm Studios / Art Direction, Production Design & Set Design: Súper Fuerte / Art Assistant: Belén Pons / Stylist: Aurora Canós / MUAH: Anna Molins & Nuria Pérez / 3D & Animation: Enrique Patiño / Editing: Blas Martí / Color Grading: Mario Lorente / SFX: Andrey Francés / July 2024