SPAIN IS ORGULLOSAMENTE DIFFERENT
MINISTERIO DE IGUALDAD
Art direction for the LGBTIQ+ Pride 2023 campaign for the Spanish Government’s Equality Ministry.
Our aim was to capture reality in its purest form, creating an atmosphere that appeared spontaneous, lived-in, and authentic.
This enabled us to show those moments that reflect the everyday lives of individuals in a believable and honest manner, thus achieving an emotional connection with the target audience.
Agency: WeAddYou / Production: Montaña Studio / Direction: Joana Colomar / Dop: Borja Llorens / Art Direction: Súper Fuerte / Stylist: Ana Llorca / Makeup & Hair: Ana Antón / Makeup & Hair Assistant: Fran Moreno / Cast: Silvia Casanova / May 2023