DORITOS – CRUNCHIER. MORE ANNOYING

Art direction for the ‘Crunchier. More Annoying.’ Doritos TV campaign.

The campaign consists of three humorous commercials. Our goal was to design a decontextualized and anachronistic set that evoked the aesthetic of abandoned old public spaces, drawing inspiration from the institutional architecture of Eastern Europe and the Soviet era, with a surreal and theatrical touch.

Agency: PS21 / Production: Smile / Director: Nysu / Executive Producer: Rafa Reboll / Assistant Director: Claire Lamy / 1st Assistant Director: Almudena Martín / Producer: Álvaro Olalquiaga / Production Director: Natalia García / DOP: Lucas Casanova / Art Direction: Súper Fuerte / Production Design: Diego Sánchez / Stylist: Sabrina Lázaro / MUAH: Nieves Herranz / Post-production: McNulty / Editor: Jorge García / Sound Design: The Lobby / January 2025