PAGA MENOS, VUELA MÁS
Reel featuring images from the ‘Pay Less, Fly More’ advertising campaign of the Canarian low-cost airline, Canaryfly.
In this campaign, we handle the production design and art direction.
Respecting the ‘low-cost’ philosophy and the brand’s humorous tone, we designed minimalistic sets to evoke a theatrical and improvised character. We employed a chromatic palette in primary tones to give the campaign a more cartoon-like appearance.
Agency: 22grados / Direction: Guillermo Polo / Production: Wander People / Production Design & Art Direction: Súper Fuerte / DOP: Virgil Leclercq / Motion Graphics: Josep Prat Sorolla / February 2023