POMPADOUR – TEQUETE

Direction, Production Design, and art direction for Pompadour’s latest TV and digital campaign, ‘Tequete.’

The goal of the campaign was to showcase the benefits of each variety of Pompadour tea through a piece with dynamic rhytm that combines subtle and absurd humor.

The campaign was structured with a minimalistic and direct art direction, which, along with the short duration of the shots, ensured a quick and clear reading of each scene.

Direction, Art Direction, Production Design & Set Design: Súper Fuerte / Agency: BtoB / Production: Fight Films /AD: Penélope Cristobal / DOP: Pablo García / Production Assistant: Alejandro Camacho / Camera Assistant: Adrián Rodríquez / Focus Puller: Javier Almazán / Construction & Props: OW / Stylist: Fede Pouso / MUAH: Suel Almazán / Gaffer: Marta Díaz / Electrician: Bárbara Sánchez / Still Photography: Q&Cumber / Casting: Penélope Agency / Editing & SFX: Fight Films / Color Grading: Pablo García / October 2024